When I started writing this blog, most of my posts had a lot of content related to enjoying your new found freedom as an entrepreneur and recipes from all the new meals I was making in a relaxed manner. All of this was happening because I was at the beginning of the journey, when our bank accounts were still flush with our savings and so on. However, gradually as our expenses started to mount and the money began to disappear for living expenses, I began to feel stressed. My natural instinctive response to this stress was, you guessed it, to work harder and cut out all the little things that I wrote about before. Pretty soon, the experimental cooking dropped off, KD (Kraft Dinner) consumption went up and I stopped taking breaks in a frantic attempt to get as much material listed as possible so that we could get sales to a level that could eventually sustain us.
Our sales have always been pretty good, even since July last year and especially when we consider:
- How specialized we are.
- How little of our total inventory is listed now.