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Thursday, January 5, 2017

Happy New Year! 2017 Is Off To A Fantastic Start!

After a very stressful and arduous December, we are finally all settled in and back up and running. Although sales for December were less than what we had hoped for, they were very good considering that we had to put the store on vacation for over 2 weeks. December 2016 finished up with just over $3,700 in sales.

January is off to an amazing start, with almost $750 after just 4 days! Most of this has been coming from entirely new customers, along with a few returning customers, which is an excellent sign. What is really encouraging is that the sames are coming from a wide range of material, including items that have just been listed. We are now in a very good routine, with several blog posts completed in draft form, ahead of schedule, and items being listed every day.

Blog traffic is really, really strong now, with the Canadian blog receiving close to 500 visits a day, and the Nigerian blog receiving well over 100 visitors per day. This is very encouraging considering that the amount of traffic was one-fifth of that just a couple of months ago. Our Adsense is still very low, mind you, with just $45 in our account so far. Still, that will basically be found money when Google actually gets around to paying it out.

The highlight accomplishment this month, will likely be our website, which we have been hard at work on building. As I mentioned in my last post, we realized that we simply could not rely on the online marketplaces as our only sales channel anymore. We have to develop our own brand through our own domain and our own website. So we have made great progress in the construction of our website. The basic functionality is almost working, but it is not quite ready to receive shoppers just yet. However, if you want to take a look at what we have done so far, you can visit it at:

www.brixtonchrome.com

I'd love to know what you all think of the general appearance and layout!


1 comment:

  1. On the webpage. My only criticism is to make the "Add to Cart" button as simple as possible. Get rid of the flourish and just make it times new roman or something simple.

    Make it easy for everyone (including foreigners) to read.

    ReplyDelete